Light and Shadow
An internal study exploring materials, light and atmosphere through the visualization of a contemporary interior.
- Year
- 2025
- Client
- intovisual internal
- Location
- Lugano, Switzerland
- Services
- 3D modelling, rendering
Concrete, wood and metal
An internal project developed by into visual as an opportunity to experiment with 3D modelling and the visualization of a contemporary residential interior. Rather than focusing on sales-oriented imagery, we explored a more cinematic approach.
We built the scene from scratch, focusing on spatial composition, material selection and, above all, the relationship between natural light and surfaces. We also designed and modelled several pieces of furniture specifically for the scene.
The architecture is deliberately simple, but the project was conceived as an exercise in refining our control over the image and our ability to create a convincing atmosphere through a carefully considered selection of elements.
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Jonas Grümann